The case of the “YOU ME chillbox” campaign with Vangelis Kakouriotis.
Chillbox is a beloved Greek frozen yogurt global brand! The request was to create a digital summer contest that will further enhance the brand identity. In addition, a youthful and fun experience, leading people to its shops! Dedicated to those who want to enjoy new experiences and discover new flavors.
Chillbox young fans, love music and pop idols.
Introducing the campaign:
Step 1: Use an ideal influencer for our target group.
Vangelis Kakouriotis! Certainly the ultimate pop star has his own fan club and a very strong social media presence in Greece!
Step 2: Create the ideal call to action content for each media platform. So the users will enter the chillbox.gr website and join the contest.
Facebook and Youtube videos | Instagram stories | Facebook posts |
During the campaign, users were entering the Online Contest Page where they could guess Vangelis Kakouriotis’s favorite flavors through an easy and engaging quiz.
Step 3: The prize
Then 5 dates in 5 different locations in Greece with Vangelis Kakouriotis in his favorite place, chillbox!
Moreover, the brand had a big awareness lift, through it’s digital boosting campaigns:
Facebook & Instagram:
1.041.921 People Reached
4.944.682 Ad Impressions
544.045 Video Views
560.466 Engaged Users
306.726 Video Views
46,08% of video watched
36,83% video played to 100%
Discover more indulgent chillbox campaigns here