Wecare.gr, a popular online pharmacy in Greece, needed to reassert its lead and further increase awareness to become the No1 choice for consumers in the online beauty/cosmetics and health-related shopping.
We created two post-production TVCs, each communicating a key brand USP that interests consumers when shopping online; low prices and high delivery speed. Short durations, concise messages, and simple visuals, consistent with the minimal brand logo was our way to go! The two TVCs aired and ran simultaneously, communicating a double, louder message. Our color code and design were consistent with the brand logo, featuring black and white and simple striped motives. In the copy, we played with the name Wecare to further stress the brand name and make it even more memorable for consumers.
