Once again, Together We Triumphed! We brought home 3 awards at the Social Media Awards 2019 for our client Triumph! Our campaign The Triumph Song, starring the Famous Greek Singer Eleni Foureira, scooped 3 Awards. A Gold Social Media Award for the “Best of YouTube Communication” category. A Bronze Award for the “Best of Facebook Family of Apps Communication”. And a Bronze Award for the most innovative use of YouTube (Best of YouTube Innovation), in the Storytelling & Long-form Branded Content category. Of course, we couldn’t be happier for this score, especially since it comes from a campaign celebrating women’s empowerment.
The campaign, under the umbrella #TogetherWeTriumph, uses the power of music to unite women. and remind them of all the amazing things they are capable of… Perfectly fit for the role, Eleni Foureira, invited all women to dedicate her upcoming Triumph song to a woman they admire… The online competition gave winners the opportunity to attend an exclusive live concert with Eleni Foureira. After that, the chance to an unforgettable meet n’ greet with her… Winners, influencers, artists and many other distinguished women, all came together at the show to celebrate their female power. and of course, be the first to listen to Eleni’s new Triumph song. A fully branded music video promoting our message and Triumph’s world-class underwear supported the campaign. The video ran on YouTube, Facebook & Instagram, bringing amazing results for our client Triumph.
Discover more about the Social Media Awards 2019 award-winning campaign and watch how it unfolded:
- TRIUMPH EXCLUSIVE CONCERT > https://youtu.be/g-q2z1Rx7wQ
- TRIUMPH VIDEO CLIP > https://youtu.be/af-AplTeoWY
- BE PART OF THE TRIUMPH EXCLUSIVE CONCERT! > https://youtu.be/aH1GNP4iqd4
- BE PART OF THE TRIUMPH EXCLUSIVE CONCERT AND GET A 20% DISCOUNT! https://youtu.be/Ec9yNPUH6yw
In addition, this year’s Jury was formed by 3 Presidents to represent all three aspects of the brand-agency-platform. Finally, we should mention that for the first time, the awards were directly supported by Facebook.