THE REQUEST:

NEF-NEF, a leader in the textiles wholesale market, is coming out of the retail closet! The brand needed to establish a strong branding identity in order to reach consumers in its 2 new retail stores and its 32 shops in shops across Greece.

Bringing it all back home!

INSIGHT:

Bringing it all back home! Our new branding strategy needed to associate NEF-NEF with people’s ultimate refuge, home. How? By creating a comfy, cozy and laid back atmosphere to be featured in our photoshoots for print and videos for facebook. The intimate, informal and comforting vibe we created highlighted the brand’s homely character and succeeded in introducing NEF-NEF into the Greek home.