PHILIPS X-mas Challenge

We created the most fun and interactive digital contest, the “Philips Xmas Challenge” application, in order to train and familiarize consumers on the USPs of Phillip’s products. In Philips X-mas Challenge App, users were asked to answer a short quiz, test their knowledge on ironing and take part in a lucky draw to win the PerfectCare Elite Plus iron and a beautiful creation of Annousa Mela’s fashion store. The contest had more than 11k participates in just 17 days!


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