People Meet the ROI x ROI Creative Fighters Maria MavridopoulouLoading… while working in creative steam! Sofia VlachouSofia stands out for her persistence and her focus on the target. Despite her studies in economics and auditing, she infiltrated in totally different worlds: theater and advertising. She strongly believes that: No matter how hard, there is always a way to success. Though, what worth’s the most is not to reach the top. Is to have some people to share the view with. Danai DaskaDanai studied Philosophy at The University of Athens. And as if that wasn’t impractical enough she went on to do a Master’s in English Literature and Creative Writing at The University of Edinburgh. She has worked as a copywriter, a journalist, a creative writing tutor, a literary scout, and a translator. Her job at JNL+ sometimes consists of making water come alive and talk, writing madinades about ice cream and installing swings in bus stations Sofia Ntoulou Sofia holds a BA in Communications, a BSc & an MSc in Product-service-systems design engineering. She is an expert in design thinking & has facilitated numerous co-creation processes for educational and business purposes. What she has learned is how to sell her cleverness to buy bewilderment (and vice versa). Matina Chasapi“People tend to assess the relative importance of issues by the ease with which they are retrieved from memory—and this is largely determined by the extent of coverage in the media. Frequently mentioned topics populate the mind even as others slip away from awareness.”Daniel Kahneman, Thinking, Fast and Slow. Maria Anesti“Never give in,never, never, never.” Winston Churchill With 20+ years of professional full-time experience in the production of advertising commercials, film and video presentations, and multimedia themes.Organizing promotional, thematic, as well as interactive events for a variety of products and services in the Advertising industry. Vasiliki Karkaletsou Vasso is trying to infiltrate the Greek economy at its very heart, advertising! As she gets closer to her goal, a super urgent brief or the biggest launch of the year gets in her way. She is more than capable of fulfilling the hardest tasks and she is always eager to get the next project that no one else can deliver! Aggeliki Krempeniou (*)Sprezzatura= make whatever one does or says appear to be without effort and almost without any thought about it Vicky Mavridoglou Vicky is a romantic dreamer with Marketing, Advertising, Media & Entertainment Management studies in Greece and abroad. She supports animal and people welfare and environmental protection and loves long walks by the sea. She has been involved with Digital Marketing for the past 12 years and is still trying to evolve it.PS. People be Kind To One Another, online and offline. Popi Vagianou I used to love CMYK but then RGB came along. Go with the flow. Panagiotis Reklites The wrong way always seems the most reasonable. Vicky Efthimiou Art director, inspiration and all-around company “surrogate mother”, Vicky has been a staple of the JNLeoussis+ creative bullpen since the debut of CMYK. Her consistently high-quality output coupled with a knack for creating strong, inventive imagery is the reason why. Vicky was “Born to Draw”, which is why she eschewed traditional studies in favor of her art. “True graphical artists should be illiterate”, she proclaims with a good-natured chuckle. Tasked with choosing a favorite work from a sea of packages and branding art, she would go with the latest ΔΩΔΩΝΗ cartons for fresh and chocolate milk. Lately, she’s been filling her time with collage workshops and taking part in group shows. Dionisia Vagianou With a Bachelor of Arts in Graphic Design from the Vakalo School, studies in painting and 14 years in advertising under her belt, Dionysia never stops striving to improve her art. Her engine of invention never stops working, as can be seen by the always fresh artwork on the Frulite web page. In her personal time, she does painting exhibitions, goes swimming and watches lots and lots of movies! (many with her sister Popi, presumably). Fotis Velentzas Fotis studied German Literature and Film Directing. He tried writing a paragraph about himself but realized that he couldn’t write anything autobiographical. Therefore he is quoting “The Smiths”: “I was happy in the haze of a drunken hour, but heaven knows I’m miserable now. I was looking for a job and then I found a job and heaven knows I’m miserable now”. Yvonne MouchtaropoulouYvonne is in love with animation since her childhood Disney memories! Fa Mulan was the reason she tried Kung Fu at primary school. Little did she know then, that one day she would graduate from TEI of Athens and practice the magic of animation seriously! Olivia KefalaFollowing a period of non-stop transits between Greece and New York, Olivia checked-in JNLeoussis with her luggage full of positive energy and experience of more than 7,000 days in Marketing and Advertising. Olivia is holding the management and operations key of the company and overviews all corporate and client’s projects from A to Z. With a Data-Driven mindset and great experience in Big Data & Analytics, she values efficiency and loves results. When she is not working, she loves meditating to keep her spirit and mind in a balanced state. This is her own optimization framework! “If you get up in the morning and think the future is going to be better, it is a bright day. Otherwise, it’s not.” – Elon Musk Elpida Lamprou“Take your job seriously, but not yourself” George TsapisGeorge studied Communication and Mass Media Theory at the University of Athens. From an early age, he discovered his passion for cinema and especially for editing, which is considered by many the essence of moving image. Since his graduation, he has been constantly working as an editor in a variety of video forms from Tvc Commercials to Documentaries, Fiction films, etc. He considers the emotional engagement of the audience as the milestone of storytelling and tries to achieve it in every project. He loves his job. Almost as much as playing football. Konstantinos Lonis4c6f6e697320697320746865206d616420736369656e7469737420686572652077686f206d616b657320647265616d732074616b6520666f726d2e20 Angelika LeoussisOur main strategic thinker and managing director, Angelika transformed an experienced, hard-selling ad agency into a fresh voice for the new generation. Charged with the smooth running of operations, one might expect her to abstain from the more creative side of things, something that could not be farther from the truth. She maintains oversight over every single project, putting her own personal touch on them and she still finds the time to pitch her own ideas and keep up with every new development in the industry. Victoria Igoumenaki “People don’t buy products or services. They buy relations, stories, emotions, and magic!” Victoria oversees daily the Client Service needs of JNLeoussis’s clientele. Sharing her vast experience in award-winning campaigns with the JNLeoussis+ team, she daily contributes to delivering ROI for Digital PR, Advertising, Marketing, and CSR projects. Book-lover, TV-addict and a Sea-vacationer, Victoria goes to bed happy when she knows this is a day she managed to broaden her knowledge spectrum. Nicos Leoussis Nicos is working in Advertising for over 50 years now. All, in JNLeoussis+! He is the definition of 360 advertising as he has worked in the creative, media, consumer research and client services. He has experience in countless retail and banking products, as much as in political and public interest advertising. He has served as the Secretary and President of ΕΔΕΕ, the Greek Advertising Association, for 9 and 4 years respectively. He has also been a member of the Board of Directors of SEV, the Hellenic Federation of Enterprises and is a member of the Board of Directors of the German Hellenic Chamber for more than 3 decades. His book “Winning in business and politics-the Strategic Delta” is a new, insightful approach on philosophy and praxis in modern decision-making. He has studied Philosophy and speaks English, French and German. Dario VeruariSo.. Dario is very busy at the moment… he is creating some style frames for one of his favorite clients. Please leave a message! Eleftheria Sklivaki Crazy about keeping everything well organized, not a fan of the numbers yet ended up to “serve” them. A multitask person that gathers up various functions beyond those of Accounting. Always at the forefront, she has been working successfully for the company during the last 12 years. In addition, she possesses a restless artistic spirit, likes to learn new things and deals with anything creative and travel like. Marianna Pappa Marianna is the happiest person in our “roster”. She studied Marketing Communications at Deree and, besides her studies, she never stopped listening to music, enjoying cinema and drinking beers and coffee. Marianna’s favorite quote is: “Communications is like a multi-instrumental orchestra and I hold the baton!” Tina Kontogiannopoulou Setting out from Economics, Tina first interpreted the world through numbers and curves. These soon gave way to pictures and words, as she started publishing her outlook on life in travel magazines. Travel journalism led her to Advertising, where the interplay of pictures and words gave her new, exciting ways of expression. In the past 12 years, she has worked for many award-winning campaigns in traditional and digital media. Christos Dimolikas If you haven’t checked our amazing videos already, you have to do so! Christos is our incredible in-house director, the guy with a lot of hair and even more creative ideas! His projects combine perfectly his artistic view with his marketing background and reflect his valuable 10 years’ experience. He is also the co-founder of “Imagine The City”, the project that makes Athens more beautiful and the video curator of Athens Biennale Agora. Easy-going, cool and always happy, you can spoil him with good food and tickets to the biggest music festivals! Learn more about our ROI X ROI Creative Fighters on Our About Us page.