People Meet the ROI x ROI Creative Fighters Danai DaskaDanai studied Philosophy in The University of Athens. And as if that wasn’t impractical enough she went on to do a Master’s in English Literature and Creative Writing at The University of Edinburgh. She has worked as a copywriter, a journalist, a creative writing tutor, a literary scout and a translator. Her job at JNL+ sometimes consists of making water come alive and talk, writing madinades about ice cream and installing swings in bus stations Sofia Ntoulou Sofia holds a BA in Communications, a BSc & a MSc in Product-service-systems design engineering. She is an expert in design thinking & has facilitated numerous co-creation processes for educational and business purposes. What she has learned is how to sell her cleverness to buy bewilderment (and vice versa). Matina Chasapi“People tend to assess the relative importance of issues by the ease with which they are retrieved from memory—and this is largely determined by the extent of coverage in the media. Frequently mentioned topics populate the mind even as others slip away from awareness.”Daniel Kahneman, Thinking, Fast and Slow. George Athanasiou George is a real Jack-of-all-trades, but a true master of one in particular: walking. He can walk fast, when he needs to meet his clients’ deadlines; he can walk steady, when he performs an elaborate task; he can walk meticulously, paying attention to all those little details that matter; and he can walk silly; oh boy, is he one silly walker that George, or what! Maria Anesti“Never give in,never, never, never.” Winston Churchill With 20+ years of professional full-time experience in production of advertising commercials, film and video presentations and multimedia themes.Organizing promotional, thematic, as well as interactive events for a variety of products and services in the Advertising industry. Aggeliki Krempeniou (*)Sprezzatura= make whatever one does or says appear to be without effort and almost without any thought about it Afroditi Bitzouni She studied Product and System Engineering at the University of Aegean. She, also, pursued postgraduate studies in Animation at the Glasgow School of Art. She has participated in many Art & Animation Festivals in Greece and overseas. The use of various methods to create motion pictures is reflected on the outcome of her work; she creates collages of feelings and ideas. Her intention is to find out the connection between sound and frames, interpret poetry and fairytales and discover patterns and characters in everyday life. Evi KouroupiEvi is our beloved Web Operations Manager. She loves everything about websites, from the beautiful interfaces to the amazing world of coding. The world of social media belongs to her and she is the “https” girl you want to work with. Her experience in one of the biggest technological firms in Greece, and her day-to-day collaboration with Silicon Valley companies, will ensure the best result for your needs. Full of fresh ideas and always ready to listen to yours, she’s here to help you create something beautiful and efficient. She loves her work, the sea, polka dots, meeting with the tradition and the people of countries she’s traveling to and she’s here for you and your web ideas. Vicky Mavridoglou Vicky is a romantic dreamer with Marketing, Advertising, Media & Entertainment Management studies in Greece and abroad. She supports animal and people welfare and environmental protection and loves long walks by the sea. She has been involved with Digital Marketing for the past 12 years and is still trying to evolve it.PS. People be Kind To One Another, online and offline. Popi Vagianou I used to love CMYK but then RGB came along. Go with the flow. Panagiotis Reklites The wrong way always seems the more reasonable. Vasiliki Karkaletsou Vasso is trying to infiltrate the Greek economy at it’s very heart, advertising! As she gets closer to her goal, a super urgent brief or the biggest launch of the year gets in her way. She is more than capable of fulfilling the hardest tasks and she is always eager to get the next project that no one else can deliver! Dionisia Vagianou With a Bachelor of Arts in Graphic Design from the Vakalo School, studies in painting and 14 years in advertising under her belt, Dionysia never stops striving to improve her art. Her engine of invention never stops working, as can be seen by the always fresh artwork on the Frulite web page. In her personal time she does painting exhibitions, goes swimming and watches lots and lots of movies! (many with her sister Popi, presumably). Vicky Efthimiou Art director, inspiration and all-around company “surrogate mother”, Vicky has been a staple of the JNLeoussis+ creative bullpen since the debut of CMYK. Her consistently high quality output coupled with a knack for creating strong, inventive imagery is the reason why. Vicky was “Born to Draw”, which is why she eschewed traditional studies in favor of her art. “True graphical artists should be illiterate”, she proclaims with a good-natured chuckle. Tasked with choosing a favorite work from a sea of packages and branding art, she would go with the latest ΔΩΔΩΝΗ cartons for fresh and chocolate milk. Lately she’s been filling her time with collage workshops and taking part in group shows. Alexander Kininis Alexander began his travels around the world at age 2 at the side of his father, a Captain of the Merchant Navy. Fueled by his experiences, his ever-growing understanding of world markets and his degrees in Economics and Service Management, he set out to conquer the world of Sales & Marketing, providing his services to the IT and Consumer Electronics Industry for more than 15 years before joining JNL+. He spends his days balancing between the company’s internal processes and external opportunities and if he can’t find a way to bridge the two… he makes one! The habit of being on the move hasn’t left him as he puts into practice the words of Saint Augustine, “The World is a book, and those who do not travel read only a page”.“People are capable, at any time in their lives, of doing what they dream of.” – Paulo Coelho, The Alchemist. Konstantinos Lonis4c6f6e697320697320746865206d616420736369656e7469737420686572652077686f206d616b657320647265616d732074616b6520666f726d2e20 Angelika LeoussisOur main strategic thinker and managing director, Angelika transformed an experienced, hard selling ad agency into a fresh voice for the new generation. Charged with the smooth running of operations, one might expect her to abstain from the more creative side of things, something that could not be farther from the truth. She maintains oversight over every single project, putting her own personal touch on them and she still finds the time to pitch her own ideas and keep up with every new development in the industry. Victoria Igoumenaki “People don’t buy products or services. They buy relations, stories, emotions and magic!” Victoria oversees daily the Client Service needs of JNLeoussis’s clientele. Sharing her vast experience in award-winning campaigns with the JNLeoussis+ team, she daily contributes to delivering ROI for Digital PR, Advertising, Marketing and CSR projects. Book-lover, TV-addict and a Sea-vacationer, Victoria goes to bed happy when she knows this is a day she managed to broaden her knowledge spectrum. Nicos Leoussis Nicos is working in Advertising for over 50 years now. All, in JNLeoussis+! He is the definition of 360 advertising as he has worked in the creative, media, consumer research and client services. He has experience in countless retail and banking products, as much as in political and public interest advertising. He has served as the Secretary and President of ΕΔΕΕ, the Greek Advertising Association, for 9 and 4 years respectively. He has also been a member of the Board of Directors of SEV, the Hellenic Federation of Enterprises and is a member of the Board of Directors of the German Hellenic Chamber for more than 3 decades. His book “Winning in business and politics-the Strategic Delta” is a new, insighful approach on philosophy and praxis in modern decision-making. He has studied Philosophy and speaks English, French and German. Marianna Pappa Marianna is the happiest person in our “roster”. She studied Marketing Communications at Deree and, besides her studies, she never stopped listening to music, enjoying cinema and drinking beers and coffee. Marianna’s favorite quote is: “Communications is like a multi-instrumental orchestra and I hold the baton!” Gülden Duygu Aydoğan Gülden was born in the next door neighbor’s capital, Ankara on May 29. She had brand marketing and instructional design internships before she complete her graduation thesis to be a Physicist (Classical & Quantum Harmonic Oscillators and Bose-Einstein Condensation) while she had the taste of travelling as a member of EESTEC (Electrical Engineering Students’ European Association). On her trips she made long lasting friendships with a few Greek people which later led her to move to her second home; Athens. As a lifelong learner she is sharpening her tech skills (Javascipt, HTML, SQL, Python) and listening to a plethora of audiobooks and podcasts on her free time about behavior economics and data science or chilling with her dogs & binge-watching. Elpida Lamprou“Take your job seriously, but not yourself” George TsapisGeorge studied Communication and Mass Media Theory at the University of Athens. From an early age he discovered his passion for cinema and especially for editing, which is considered by many the essence of moving image. Since his graduation he has been constantly working as an editor in a variety of video forms from Tvc Commercials to Documentaries, Fiction films etc. He considers emotional engagement of the audience as the milestone of storytelling and tries to achieve it in every project. He loves his Job. Almost as much as playing football. Fotis Velentzas Fotis studied German Literature and Film Directing. He tried writing a paragraph about himself but realized that he couldn’t write anything autobiographical. Therefore he is quoting “The Smiths”: “I was happy in the haze of a drunken hour, but heaven knows I’m miserable now. I was looking for a job and then I found a job and heaven knows I’m miserable now”. Christos Dimolikas If you haven’t checked our amazing videos already, you have to do so! Christos is our incredible in-house director, the guy with a lot of hair and even more creative ideas! His projects combine perfectly his artistic view with his marketing background and reflect his valuable 10 years’ experience. He is also the co-founder of “Imagine The City”, the project that makes Athens more beautiful and the video curator of Athens Biennale Agora. Easy-going, cool and always happy, you can spoil him with good food and tickets to the biggest music festivals! Eleftheria Sklivaki Crazy about keeping everything well organized, not a fan of the numbers yet ended up to “serve” them. A multitask person that gathers up various functions beyond those of Accounting. Always at the forefront, she has been working successfully for the company during the last 12 years. In addition, she possesses a restless artistic spirit, likes to learn new things and deals with anything creative and travel like. Tina Kontogiannopoulou Setting out from Economics, Tina first interpreted the world through numbers and curves. These soon gave way to pictures and words, as she started publishing her outlook on life in travel magazines. Travel journalism led her to Advertising, where the interplay of pictures and words gave her new, exciting ways of expression. In the past 12 years she has worked for many award-winning campaigns in traditional and digital media. Learn more about our ROI X ROI Creative Fighters on Our About Us page.