The case of YOU ME CHILLBOX campaign with Vangelis Kakouriotis.
The request: Chillbox is a beloved Greek frozen yogurt brand! Creating a digital contest that will further enhance the brand identity as a youthful and fun experience and leads people to chillbox shops!
Chillbox young fans, love music and pop idols.
Introducing the campaign:
YOU. ME. CHILLBOX.
Step 1: Use an ideal influencer for our target group!
Vangelis Kakouriotis! The young pop star has his own fan club and a very strong social media presence!
Step 2: Create the ideal call to action content for each media platform.
Facebook and Youtube video/ Instagram stories/ Facebook posts
Step 3: The prize
5 dates in 5 different locations in Greece with Vangelis Kakouriotis in his favorite place, chillbox!
Facebook & Instagram:
1,041,921 people Reached
544,045 Video Views in total
560,466 Page Engagement
306,726 video views
46.08% percentage watched
36.83% video played to 100%