Chillbox – Εσυ, εγω chillbox

The case of YOU ME CHILLBOX campaign with Kakouriotis.

The requesr: Chillbox is a beloved Greek frozen yogurt brand! Create a digital contest that will further enhance the brand identity as a youthful and fun experience and lead people to chillbox shops!

The insight:

Chillbox young fans, love music and pop idols.

Introducing the campaign:

Step 1: Use an ideal influencer for our target group!

Vangelis Kakouriotis! The young pop star has his own fan club and a very strong social media presence!

Step 2: Create the ideal call to action content for each media platform.

Facebook and Youtube video/ Instagram stories/ Facebook posts

Step 3: The prize

5 dates in 5 different locations in Greece with Vangelis Kakouriotis in his favorite place, chillbox!

The results


1,041,921 people Reached

4,944,682 Impressions

544,045 Facebook video views in total

560,466 Facebook Page Engagement


306,726 video views

46.08% percentage watched

36.83% video played to 100%

This weeks featured instagram

Our Social Media Awards - JNLeoussis+
Our Social Media Awards - JNLeoussis+

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