THE REQUEST:
Dodoni, a Greek company with a long history in the Greek market, needed to revive its brand and bring to life its underlying qualities; its excellent ice-cream and its Greek character.
Yannis Apostolakis, a well-known Greek chef was chosen to be dodoni’s spokesman, a choice that was embraced by the audience.
THE INSIGHT:
Our rebranding strategy for dodoni ice-cream was born in 2013. The three successful campaigns that have aired since then, all play with “greekness” “homemade” and “ingredients’ purity”, notions that we think express the brand’s very essence. Yannis Apostolakis, a well-known Greek chef was chosen to be dodoni’s spokesman, a choice that was embraced by the audience. All 3 campaigns run on TV and youtube and were supported by various PR events hosted by Yannis Apostolakis, as well as by our love and care for the brand’s facebook page. Featuring photo and video content daily, our facebook strategy consistently built on the notions of “indulgence” and “homemade” promoted in our ATL campaigns.
